Taking an Inventory of Your Business Assets
Great marketing and communication is never easy, nonetheless during a global pandemic. And while many business owners have had to close their doors and shut down daily operations, industries are slowly starting to piece things back together.
Start taking an inventory of your business assets now so you can effectively reach your target audience during and after COVID-19.
Stock Up on Marketing Materials
Much of your brand identity is tangible, and your market materials work together to make your business both reputable and recognizable. Not to mention, you’ve spent some time social distancing from your customers – so doesn’t it make sense to send them visual cues?
Stock up on business cards, envelopes, letterheads, and anything that will communicate confidence and staying power to your clients and customers. We know you probably have some old marketing materials buried away in a desk drawer back at the office… use this as an opportunity for a clean slate!
Packaging Your Inventory
Once you’ve taken an inventory, start thinking about how you’re going to deliver your products to your customers. There is strong evidence suggesting that consumer buying habits have and will continue to shift. If you have a product in demand, customers are more likely to buy in bulk to save on time and money as well as limit face-to-face interactions.
Invest in Paid Advertising/SEO
Even when foot traffic returns, it’s going to be harder for businesses to reach their target audience through traditional marketing. Start thinking about what digital assets you have in place, like your website, social media channels, and any online real estate. Then invest in paid advertising in SEO to maximize your reach through these assets and get feedback from your customers. Consider video, social media, or retargeting ads to get the ball rolling.
Many businesses are going to have to get uncomfortable to make it through these uncertain times. You may have to lean on outside experts, different platforms, or even a new business model to get the results you want.
With a full-service design agency by your side, your business will have the know-how it needs to find creative solutions to the new challenges on the horizon. Contact us today to get your business moving to the front of the back.