Dark Horse Design Rocks The Four Peaks Amethyst Mine Sub-Brand
For Peaks Mine's retail location. Photos courtesy of Four Peaks Mine.
The Four Peaks Amethyst Mine, which sits on the fourth peak of the Mazatzal Mountain range, began commercial mining and production in 1998. The mine produces some of the highest grade Amethyst in the world.
In 2016, the mine experienced a monumental commercial expansion. To commemorate the expansion, The Four Peaks Mine commissioned Dark Horse Design to create a sub-brand logo, which would celebrate of the opening of a jewelry, souvenir and mine experience shop. The Four Peaks Mining Company store is located on the 35-acre entertainment complex, OdySea in the Desert, in Scottsdale, Arizona. The sub-brand logo had to be eye-catching and in line with the aesthetic and identity of the brand’s main logo. It was crucial for the sub-brand logo to depict a sense of nostalgia and reflect the rich history of the mine.
The Four Peaks Mining Company’s original logo featured geometric mountains with linear rays. In the revamped, sub-brand logo the creative team at Dark Horse Design softened the edges of the design, displayed “Arizona” proudly above the mountain range, and introduced a shovel and a pick. The newly revealed sub-brand logo is now prominently displayed throughout the shop.
A second, horizontally orientated stylized version of the revamped logo was created by Dark Horse Design to be used on exterior signage for The Four Peaks Mining Company. In addition to the sub-brand logos, Dark Horse Design was asked to produce fresh collateral materials including flags, banners, and jewelry backer cards. The graphics for the new materials integrated the main logo, photographs of the mine, iconic images of Arizona, and colors naturally found in Amethyst crystals. Exquisite jewelry is one of the most popular items in The Four Peaks Mining Company shop. Dark Horse Design created unique, color coded jewelry backer cards for each of the Arizona gemstones sold at the shop.
Mine experience shop
Original Logo
Outdoor Blade Sign
Four Peaks Mine Retail Location Logo
Finally the innovative team at Dark Horse Design crafted a distinct weathered entrance sign for the shop’s mini-mine experience which has over 30 minerals embedded into the walls for customers to explore and discover.
With each element of the sub-brand and mine shop meticulously designed by Dark Horse Design, The Four Peaks Mining Company can offer customers an experience that totally rocks!
Ensure every element of your brand is flawlessly consistent. Contact Dark Horse Design to learn more about customized logos, signage, and collateral materials.