Is Your Business Blossoming? Here’s the 411 on Seasonal Marketing

With spring in full swing, our creative team thought it was the perfect time to talk about an opportunity to help your business sales blossom: seasonal marketing. 

Seasonal marketing can be used to target anything from local events to global holidays, increasing visibility amongst potential customers both virtually and in person. This also means more opportunities to convert those one-time buyers at a special event into loyal, repeat customers. 

So, how does it work?   

Simply put, seasonal marketing is about being more intentional with your strategy and budget. 

Are you launching or promoting your product at the right time? Is your packaging on par with the latest design trends? Is there urgency in your messaging? 

These are all questions we’ll help you answer when you make the decision to outsource your creative needs – keep reading to find out more. 

Knowing When to Start

Looking at past sales and web traffic is a great first step for mapping out your marketing plan and budget. Using a tool like Google Analytics or Facebook Insights empowers you to see when your target audience is the most active. From there, you can use these insights to launch your next campaign before busy season hits. 

For example, now is the perfect time for food and beverage businesses to start ramping up their marketing efforts in time for summer. Pool parties, backyard barbeques, sporting events – families and socialites are always looking for the next sweet and savory treat to impress their guests with. 

Tip: Packaging makes a big difference both on and off the shelf – ask us how we can help make your next product launch or promo a success!

Speaking to Your Ideal Customer

Another key feature of seasonal marketing is that it’s a short-term approach – use that to your advantage. Be sure to include urgency in your message to signal to potential buyers that it’s a limited-time offer. Some examples include:

·      Act now or act fast
·      Don’t miss this
·      Time is running out

If messaging isn’t your strong suit, no need to worry. Our copywriters are happy to create or polish emails, social media posts, and web copy that’s geared toward increasing conversions.  

Planning Your Promotions

Before you can hit “publish” on anything, you’ll want to have a plan in place. Another perk of outsourcing your creative work is that Darkhorse will create and schedule your content for you. We can even design on-brand social media templates so you can deliver your message in a more powerful, consistent way. 

Whether you’re starting from scratch or an established business that needs a revamp, we’ll make sure you have the tools you need to meet your customers exactly where they’re at. Don’t keep putting it off - let’s get started now!