Presentation Matters – Why Update Your Slide Deck Template for 2021
The new year is here, which means it’s time to reflect on the message your brand or business is sending – and your professional slide deck is a big part of that. Thankfully, we’re here to help.
How to Use PowerPoints
PowerPoints can be used for corporate presentations, a sales pitch, to attract viewer attention at a trade show, or in just about any scenario that you want to share information and data.
We also know that some people can get overzealous when using them, going over-the-top with animations and transitions that ultimately dilute the message you’re trying to send.
A strong PowerPoint has a healthy balance of text and imagery, with audio, video, and extra effects mixed in selectively. It uses compelling graphics to enhance the overall impact of the presentation without being confusing, distracting, or misleading.
When this is achieved, your business stands a much better chance of converting leads and boosting sales.
Consistency Over Confusion
A lot has changed for your customers and employees this past year, and if there’s one thing they’re craving, it’s consistency. The content in your PowerPoints should engaging and easy to digest – two things that are super refreshing in a time of social distancing and complexity.
Any and every business can benefit from having a go-to template that has been vetted by their marketing team or a reputable design agency. Whether it’s used internally or externally, it will ensure communication is consistent and effective across the board.
Setting Your Employees Up for Success
If you’re managing a team, a standard template can also help the approval process go much smoother. You can put a set of guidelines and assets in place to minimize any room for error and time spent going back-and-forth with your employees.
Examples of assets we recommend include your logo, a library of photos, icons, and brand colors. You should also provide formatting guidelines, like what font face to use and what size your headers and body text should be.
Do these assets sound foreign to you? Don’t have time to make a checklist for your employees? You don’t have to go at this alone!
Presenting Like a Pro
You might be thinking, “Okay, I get it, PowerPoints are important for business. But I’m no graphic design professional.” And unless you went to school to become an expert in the subject, why would you be?
Outsourcing your PowerPoint template to a design agency with a proven track record of success will add massive value your marketing and communications toolbox while seriously strengthening your brand identity – no skills required.
To sum things up, investing in a solid slide deck presentation for 2021 has many benefits. It will not only attract more customers and drive more sales, but also improve the collaboration and delegation process with your employees.
If you’re ready to revamp one of your companies most utilized and overlooked assets, contact us today!