5 Simple Ways to Grow Your Brand or Business Online

Not everyone is a digital native, and the process of moving your business online can be daunting. As a result, many businesses act too quickly or try to overcompensate for lost time. They overwhelm their consumers with information, flood the internet with ads, or go gung-ho on social media. 

Here are 5 ways to grow your brand or business online without rolling out a full-blown digital marketing strategy. 

Contact Us Page/Opt-in Forms

Customer permission and consent plays a big role in digital marketing. “Contact Us” pages and opt-in forms are an easy way to obtain data about your audience while giving them a choice. It’s a win-win: you respect the privacy of your website visitors and grow your email list at the same time.  

Drip Campaigns

If you don’t have the bandwidth to keep doing things manually, consider starting a drip campaign with pre-written emails. These emails are designed to inform, engage or re-engage, and drive your audience to take action over time, and much of the process can be automated once you have strong content in place.

Social Media Templates

Social media templates can help give your brand or business cohesiveness – delivering a uniform look and feel across all of your platforms. Strong graphics can pique interest and help you become more recognizable. If writing or design isn’t your thing, team up with a creative agency who can handle the content, templates, and scheduling for you. 

About Us Page

During this time of social distancing, it’s more important than ever build relationships by showing off your company’s personality. Let them know who they’re doing business with and what value you can bring to the table by creating a strong “About Us” page. Be sure to use professional photos to capture your team’s authenticity.

Monthly Blog

What product, service, or subject are you an expert on? Starting a monthly blog is a great way to keep your audience in the loop and showcase all the great work you’re doing. Not to mention, putting out strong content on a regular basis will help increase your trustworthiness and credibility. 

As your move your business or brand online, remember not to overcomplicate things. Start simple and let it evolve over time, keeping in mind that you’ll learn more about your business and target audience as you go.