Why You Should Stop Ignoring Product Packaging

Price and seller reputation aren’t the only two factors that steer a customer towards a purchase – quality is just as important. One of the best ways you can bring your product to the next level without changing the product itself is through unique and high-end packaging.

When you take a few extra steps to “dress up” your product, you’re not just increasing the actual value, but also the perceived value. Here is some insight on how to grab the attention of your prospective customers and increase your conversions.

Understand the Long-Term Investment

It seems perfectly reasonable to want to stretch out your operational budget as much as possible, but there is a fine line between being cheap and being practical. If you put little thought into how your items are packaged, they will be equally unappealing to your prospective customers. With so many products just one click away on the internet, it’s become crucial to stand out through original, eye-catching designs. Using bold colors, custom shapes, and creative finishing touches will help make your company interesting and sustainable.   

Focus on Overall Profitability

When the perceived value of a product increases, customers are willing to pay a higher dollar amount for them. That doesn’t just increase your immediate sales, but also your long-term profitability. Sure – you might have to hit x number of sales in order to break even after a product launches or is rebranded. But over time, as it begins to gain more traction online, at trade shows, and through direct advertising, you’ll start to see a greater return.

Create a Memorable Experience

Most of us can relate to the exciting feeling of receiving a gift or a package in the mail. The presentation of your product should create an experience – something that resonates with the customer or recipient. There’s another side to this – the type of items that people simply put aside or re-gift when the right occasion arises. Most of the time, this happens because a brand is having trouble differentiating itself from the flood of products already out there. Do you want an imitator or a trendsetter in your niche?  

Keep the Conversation Going

Having a face-to-face interaction with your customers can build trust and credibility. Once you deliver a greatly-packaged product to them, do your best to keep the ball rolling. Outshine your competition by portraying the human side of your brand through stellar graphics and genuine, ongoing conversations. Don’t let them drop off your radar after you seal the deal - use retargeting campaigns to stay fresh in their minds. 

At the end of the day, you’re not just selling a product, you’re also selling your brand or company. Everything you send to the market should embody who you are and what you have to offer. Contact our creative team to perfect your packaging, increase your staying power, and remain fresh in the minds of your prospective audience. Consider investing a little bit more in your business assets now so you have happier, repeat customers in the future.