Spring Cleaning: Tips on Revamping Your Brand This Season
A new season has arrived, and it’s the perfect opportunity to do some good old-fashioned spring cleaning. When is the last time you took an inventory of your marketing assets?
These assets often serve as a gateway to your brand. If they’ve become obsolete or otherwise ineffective, using these materials in the outreach process can be harmful to your reputation.
Here are some tips on how to rejuvenate your brand and generate quality leads in the process.
Check for Brand Consistency
The more consistent you are in your marketing efforts, the more recognizable your brand will become. Think about the psychology behind all the brands you know and love – people are naturally drawn to the things they are familiar with. That’s why it’s crucial to maintain brand consistency, whether it be your messaging or design choices. Make sure things like your website, signage, product packaging are all in sync.
Replace Weak or Outdated Content
Make sure you’re updating and organizing your content on a regular basis to strengthen your messaging. Throw out old brochures, business cards, or other advertising materials that could have a negative impact on your credibility. You may even consider rethinking your content strategy altogether to keep your business ahead of the curve.
Revamp Your Logo
Your logo is arguably the most important reflection of your brand because it appears on everything – online advertisements, emails, direct mail, and more. But let’s face it: not all logos are timeless. If your logo is outlandish or confusing, consider how revamping it can help reinforce your brand identity. Once you’ve made the switch, make sure all previous versions are taken out of circulation.
Customize Your Packaging
Taking a creative approach to your advertising efforts can go a long way, especially in a competitive niche. Consider making your packing stand out through bold design choices, like a unique color palette or custom shapes and sizes. This attention to detail will help bring your brand or product line to the next level and ultimately attract higher quality leads.
Enhance Your Business Cards
When networking at a trade show, make sure you’re fully stocked on eye-catching business cards. You might think they’re a thing of the past, but without them, your company is more likely to get lost in the “white noise.” It’s easy for people to get overwhelmed by emails and advertisements when communication is fully digital. Business cards are tangible and personal, giving you an opportunity to stand out in the crowd.
Whether your brand needs a refresh or a complete overhaul, you shouldn’t let the idea of change overwhelm you. Does your company have the vision but lack the bandwidth, preventing them from reaching their full potential? Outsourcing your creative needs is a great way to gain rapport in the community while staying fully focused on your day-to-day operations.